SEO Copywriting portfolio
SEO website copywriting and USP
Rachel and Michael from Flawless Marketing and Promotions approached me for a review and freshen-up of their website, as they weren’t getting any organic traffic. They’re a B2B organisation that sells branded merchandise and corporate gifts. They’re highly proficient at C-suite business marketing and networking but keep delaying technical copywriting and SEO, as it was outside their zone of expertise. Rachel is the head of marketing and is looking to expand the business and team, so she wants to get their messaging right.
Before and after
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Client name
Flawless Marketing and Promotions
industry
SEO Website writing
USP
Copywriting for branded merchandise and customised products
Branded merchandise
Customised products
The PROJECT
We started with a current SEO review and report, and it was seen that the website had no title stages, incomplete meta descriptions and was not ranking for any keywords. They had a single keyword – brand product – in their website title, which had low search rates yet high difficulty compared to similar related keywords. During our initial brand exploration, we chose three main keywords to target and decided to write more about their tagline: unleash your edge.
Rachel built the website and will place the copy herself with the help of a wireframe I made for her. A follow-up SEO report and meeting are scheduled for three months after the website change date.
words of appreciation
'It was so easy and seamless working with Bonnie. We didn't want to change too much of our messaging and core words but knew it needed tweaking. Bonnie was able to work it into our USP and refine it in a way we could never have done. This was worth the investment and I can't wait to go live to see the difference in conversion and connection.' - Michael