COPYWRITING FOR LEAD NURTURING
Lead nurturing with free workshop
Gina Pearce is a business clarity coach dedicated to helping her clients find clarity through action.
She came to me as she wanted to nurture the leads she was getting from instagram and word of mouth referrals. After an intensive strategy session, she decided to go with a live in person event. The idea was to present massive value to her leads, which were mainly local in the Central Coast, and to help them to know and trust her as an actual human.
The project then extended to the creation of a branding workshop booklet that she could present and go through on the day.
the finished product
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Client name
Gina Pearce
industry
Lead nurturing work
Brand workshop booklet
Copywriting for business coaches
Business Coaching
The PROJECT
This project was intensive yet intriguiging. Gina came on as a Lead xx project. After a customer journey and funnel mapping session, we found that most of her leads were located on the Central Coast, NSW. When we had the lead magnet strategy session, Gina and I decided to do something a little different. She was going to hold a in-person half day workshop rather than going with a virtual lead magnet.
The idea was to meet and greet the leads she already had in person so that they knew she was a real human and could feel her cutting edge coaching energy.
We narrowed down the topic to Branding. A topic we both are passionate about and one that Gina was getting more and more questions about in her emails and coaching sessions. It was also a topic that she knew was interactive and would get the participants talking and workshopping.
So I got to work and crafted this 26-page interactive brand clarity workbook for her. The event was a hit and she loved that she was able to give the workbooks to the clients to take home and keep.